Efficient Frontier's Performance Optimization Platform
Maximum returns. It's what we've been delivering for the world's largest search marketers since 2002. And now that the auction has come to display, we've expanded too. We've built the first unified performance marketing platform that optimizes across both search and display. Our comprehensive approach to digital performance marketing adds scale and efficiency to your campaigns. Learn More
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Making the most of Yahoo!'s Partner Network Bidding Features
Today's post looks at how the Partner Network performs across a larger sample of our client base and discusses some tactics for using these new features.
The Energy Was Up at SMX West 2010
The energy level at search conferences is up 2X year over year (for you statisticians, I made that up)...
Monthly CPCs for February: Mixed news
From a CPC perspective, there are some interesting trends...
