About Us
Technology to Manage More than 88 Million Keywords Every Day
Search has become the most effective online advertising channel, as well as the most complex. Online advertisers struggle to stay one step ahead of search engine changes and rapidly changing market conditions. In this environment, many of the world’s leading companies turn to Efficient Frontier for sound technologies based on real science—Search Engine Marketing (SEM) solutions that have been proven to predictably deliver superior results and improved ROI. In fact, we manage more keywords, execute more daily bid changes, and handle more search spend than any other SEM firm in the world. This includes managing over 88 million keywords (representing $750 million in annual global SEM spend) every day.
Efficient Frontier pioneered the science of applying Portfolio Theory to SEM, and we continue to lead the industry. This unique portfolio management approach—which is backed by robust mathematical keyword models—is the key to maximizing SEM campaign performance.
Managing a sophisticated SEM program with multiple business objectives is inherently a complex task. Efficient Frontier addresses this challenge with automation that helps clients easily manage complexity, readily scale campaigns and instantly respond to marketplace uncertainties. Our market leading technology replaces unreliable rules based solutions with advanced algorithms that use sophisticated models to calculate the precise bid for every keyword to maximize overall campaign performance. Our long-term research into keyword models—which includes years of data across numerous verticals—also results in the industry’s only modeling technologies that accurately predict the performance of a keyword at every position.
We harness the synergy of this advanced modeling, optimization and automation to perform forecasting in a hierarchical manner. The power of this approach delivers unequalled results while enabling advertisers to find the sweet spot where each dollar of advertising spend converts to the optimal ROI. It further allows search marketers to spend more time on strategic decision-making in areas such as budgeting and campaign growth, and less time on tactical issues such as keyword bidding decisions.