Efficient Frontier Names Justin Merickel as Vice President of Marketing and New Product Development

Former Yahoo! Executive Brings Extensive Performance Marketing Experienceto the Post

Sunnyvale, Calif. – May 12, 2009 - Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, today announced that Justin Merickel has been named Vice President of Marketing and New Product Development.

"We are pleased to have someone with Justin's extensive experience in both search and display lead these important areas of the company," said David Karnstedt, President and CEO of Efficient Frontier. "Justin's industry knowledge will be invaluable as we focus on our core business and expand into new areas."

In this new role, Justin will work across the global Efficient Frontier organization to market their existing services and build new capabilities for the company. He will also work closely with current customers to enhance customer solutions as well as have responsibilities for the company's brand and corporate marketing.

Justin joins the company after almost 5 years at Yahoo!, where he served as Managing Director, Category Development focused on building revenue from performance marketers across both search and display advertising. Prior to joining Yahoo!, Justin launched and led the financial services practice for Compete Inc., a web analytics and competitive intelligence company now part of TNS Media. Before Compete, Justin spent seven years in interactive marketing and analytics consulting which included founding an interactive marketing agency that was purchased by Arnold Communications in 1999.

"It is an exciting time to be joining a market leader such as Efficient Frontier," said Justin Merickel. "I look forward to working closely with our customers and partners to develop innovative ways to bring even greater value to performance marketing."

About Efficient Frontier

Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com.

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