Search Engine Marketing
 

Search Engine Marketing

Search Engine Marketing (SEM) is the art and science of positioning a Web site within search engines to achieve maximum exposure on the 'Sponsored' area of the search engine results pages (SERPs). When done successfully, SEM can provide a highly effective and very lucrative client acquisition channel. The past five years have seen an explosion in search advertising, with spend nearly doubling year-over-year to reach more than $8 billion in 2007*.

SEM is a highly complex discipline: the competition is fierce; search marketplaces are opaque; and search engines are routinely adjusting their ranking algorithms. Effective SEM requires knowledge of the search engine marketplaces, analytics, and strategic ad copy writing. Advertisers are often challenged with integrating search into their overall marketing plan and maximizing ROI because they lack experience, efficiencies to manage their campaigns, and visibility and insight. Efficient Frontier offers solutions that address these challenges and empower our clients with the knowledge they need to be successful online marketers.

Efficient Frontier delivers unprecedented performance for advertisers, achieving maximum ROI, delivering superior service and providing efficiency, scalability and predictability through our advanced technology and full-service solutions. We manage more keywords, execute more daily bid changes, and manage more annual search spend than any other search marketing firm in the world. We do this for the largest and most sophisticated advertisers on the Web because we deliver one thing above and beyond any of our competitors: RESULTS.

Whether you are an advertiser who requires all inclusive campaign management, an advertiser in need of a self-serve solution, or an agency requiring a search marketing platform, we can provide you with a solution that aligns with your overall marketing objectives, provides advanced technology that scales, offers visibility and insight, and drives maximum ROI.

*Statistic from Thomas Weisel Partners

Read more about our Solutions.