Press
Efficient Frontier Expands Reach in Europe
New office location in Hamburg, Germany, and existing offices in the U.K. and France position Efficient Frontier in Europe's three largest E-commerce markets
Mountain View, CA - May 12, 2008 - Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers in the U.S. and Europe, today announced the opening of their office in Hamburg, Germany. Efficient Frontier began its European operations nearly two years ago in London and added a Paris office in 2007. With the opening of a Hamburg office, Efficient Frontier expands its footprint into the three most significant markets in Europe - Germany, France and the U.K., which together account for 72% of Europe's online sales.*
The mission of Efficient Frontier's Hamburg office is to provide full service Search Engine Marketing technology and services to advertisers in the German speaking regions of Europe - Germany, Switzerland and Austria - as well as to enable campaign expansion within this market for Efficient Frontier's clients located outside the region. The Hamburg office will be lead by Holger Mews, Efficient Frontier's Sales Director for Germany, Switzerland and Austria, who previously served as a Territory Manager at DoubleClick. Holger is responsible for building market awareness for Efficient Frontier and developing strategic partnerships with leading clients.
"For 2008, the top three European markets for Search Engine Marketing are the U.K., Germany and France, and these markets are becoming increasingly competitive for advertisers," said James Beriker, President and CEO of Efficient Frontier. "With three European offices, active campaigns in seven European markets, a team of over 20 search marketing professionals, and a client list of leading European companies, we are well positioned in this growing market. Our combination of predictive modeling algorithms, bid management technology, and strategic and tactical services provide our clients with a sophisticated solution that is unique to Efficient Frontier."
About Efficient Frontier
Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com.
*According to eMarketer.com
