Press
Efficient Frontier Increases Spend Under Management to Over $750 Million
Expands its leadership as the world's largest search engine marketing firm
Sunnyvale, CA - August 28, 2008 - Efficient Frontier, the worldwide leader in providing search engine marketing technology and services to large advertisers and agencies, today announced that its annual search spend under management has increased to over $750 million, representing a 40% increase since Q1 2008. This milestone cements Efficient Frontier as the world's largest search engine marketing firm, as measured by the total amount of paid search budget managed on Google, Yahoo, Microsoft Live Search, Ask, and Baidu.
Search engine marketing has experienced exceptional growth and adoption over the last five years as advertisers have allocated more of their budgets to this highly effective direct marketing channel. Over the next five years, online ad spending is projected to see significant growth, from $19.9 billion in 2007 to $35.4 billion in 2012, with search engine marketing projected to grow from $8.6 billion in 2007 to $15.4 billion in 2012.*
"We have enjoyed significant growth this year in our share of the managed paid search market, particularly in the U.S. and the U.K. Our ongoing investment in technology and our focus on providing value-added services has enabled us to outpace our competitors," said James Beriker, President and CEO of Efficient Frontier. "We are proud of achieving the $750 million milestone as it reflects the true value of our unique approach and the strength of our market leading position."
About Efficient Frontier
Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com/.*U.S. Online Advertising Forecast, 2007 to 2012, Jupiter Research
For more information contact:
Andrea Cousens
Eastwick Communications
310-270-8903
cousens@eastwick.com
