Paid Search
Efficient Frontier's Performance Optimization Platform for SEM
Competition for market share is fierce. And campaigns are more complicated than ever with millions of keywords, geo-targeting, content options, and copy testing. For close to a decade, Efficient Frontier's technology has helped some of the largest and most complex advertisers in the world lead successful SEM campaigns.
Gain the Benefits of Portfolio Theory Optimization
Efficient Frontier is the pioneer in applying Portfolio Theory to automatic SEM optimization. Developed by a Nobel Prize winning economist, Portfolio Theory uses mathematical models to weigh risk and return across numerous variables. With our scalable platform, marketers can now leverage these predictive modeling techniques to forecast performance outcomes resulting from budget or goals changes.
A Proven Edge in Search Engine Marketing
- Single interface to configure and manage large-scale SEM programs for all major search engines
- Proprietary algorithms distribute budgets and automate bidding against multiple conversion events for optimal return on investment (ROI) and scale
- Marketers control critical settings such as data recency to ensure the algorithms bid most favorably in dynamic marketplaces
- Predictive modelling provides accurate forecasts into results and allows for "what if" scenario planning so that marketers can see the impact of changing business objectives
- Comprehensive reporting tools with customizable outputs provide visibility into campaign success at the level of granularity marketers need
