Value Added Services

To serve clients' individual needs and meet the demands of volatile markets, Efficient Frontier complements its state-of-the-art Search Engine Marketing (SEM) technology platform with a suite of Value Added Services. From expanding your reach with new keywords to increasing conversion rates with optimized landing pages, Efficient Frontier Value Added Services augment your available resources to match specific account goals and the unique requirements of specific programs.

When changing market dynamics require modifications to your SEM program, our Value Added Services give you the tactical support to quickly adjust and stay on track toward achieving your business objectives. We offer project-based solutions to the most critical components of any SEM campaign including account restructuring, keyword expansion, ad copy development, and landing page optimization. You can take advantage of individual services, or bundle them into a customized package to address concerns such as quality score. We can also become a virtual extension of your marketing team, augmenting your in-house team with talent to meet seasonal surges, accelerated growth or even provide tailored on-going support. Our interactive marketing specialists have the experience and know-how to maximize efficiency in your search marketing efforts.

Efficient Frontier offers the following Value Added Services:

Account Restructuring
Well-organized campaigns allow advertisers to more efficiently deliver the right message to the right consumer at the right time. Our account restructuring service reorganizes your online SEM accounts into logical, related keyword groupings complete with targeted ads that drive traffic to the appropriate landing page on your site.

Keyword Generation
Increasing the number of keywords in your campaign effectively increases your reach, putting your ads in front of more consumers looking for your products and services. Our keyword expansion service fills in the gaps in your keyword portfolio.

Ad Copy Development
Ad copy development leverages Efficient Frontier's automated bid management technology to test variations on your ad text to identify the ones that your target audience responds to best. Better ads mean better click-through rates, effectively driving more traffic to your site.

Landing Page Optimization
The landing page is a key element of the conversion funnel and often the best chance you have to make an impression on a customer. Our landing page optimization service maximizes the conversion potential of your pages through a complete end-to-end, design to testing process.

Contact Efficient Frontier for a complimentary needs assessment, and let us design a solution tailored to ensure the success of your SEM programs. For more information regarding how Efficient Frontiers Value Added Services can help you meet your SEM goals, contact us today.