UK Search Engine Performance Report: Q1 2009

As a result of today's economic conditions, advertisers and search engines have begun to adjust their strategies, mapping to recent changes in consumer behavior to increase profitability. In light of these shifts, return on investment (ROI) in search advertising has shown a significant increase, a testament to the continued strength of the channel.

Utilising data collected from the UK Efficient Frontier Customer Index, which represents a subset of Efficient Frontier clients and comprises over 7 billion impressions and 114 million clicks, the UK Search Engine Performance Report: Q1 2009 sheds light on current trends in search engine spending and performance on a year-over-year and quarter-over-quarter basis. In addition, the report includes an analysis of key metric performance trends such as click-through-rates, cost-per-click, and return on investment.

To download a copy of Efficient Frontier's UK Search Engine Performance Report: Q1 2009, please complete the form below:

First Name: *
Last Name: *
*
E-mail Address: *
Website URL: *
Monthly Paid Search Spend:
 
* denotes required fields